Flight 04 of 10Grand Parkway Baptist Church
A busy church calendar, finally online.
Social content and live coverage for a church that runs more than 50 events a year.
Overview
Showing the life that was already there
Grand Parkway Baptist Church runs more than 50 events a year, and very little of that life was reaching its social channels. The church did not need a new message. It needed its feeds to show what was already happening week after week. The work covered the full loop, from a content plan tied to the real calendar to coverage at the events themselves and the community management that keeps a feed alive between them.
Challenge
A full calendar and a quiet feed
With more than 50 events a year, the problem was never a lack of material. It was the distance between what happened and what got posted. Events came and went without a trace online, so members who missed one never saw it, and neither did anyone outside the church. The challenge was clear: close the gap between the calendar and the feed, and keep it closed.
Project plan
Planning from the calendar outward
Before posting anything, we started with the calendar. We mapped the year’s events, decided which ones deserved coverage before, during and after, and built the content strategy around that rhythm instead of around whatever happened to be on hand. We set a posting cadence the church could sustain, and planned live coverage for the moments that mattered most. Every post had a reason to exist and a place in the week.
Execution
Coverage at the events, care between them
With the plan in place, we covered events live, capturing them as they happened so the feed showed a church in motion rather than a list of announcements. Between events, steady community management answered, thanked and welcomed people in the comments, so the conversation did not stop when the event did. The posting cadence held week after week, which is what turned occasional posts into a feed people expected to see.
Results
60% more engagement on social
Social engagement rose 60% once the feed reflected the life of the church. Beyond the number, Grand Parkway came away with a content plan built on its own calendar, a cadence its team can keep, and a way of covering events that members want to share. Most importantly, people could now see the church the way its members already experienced it: busy, welcoming, and worth showing up for.